PRINT AND MORE

SIGNAGE
THE 3 RULES OF GREAT SIGNAGE

1.Most people scan a sign for less than a second or so. 
Road signs suffer from cars driving by at hig speed...most interior signs, like trade shows and POS signs are in an environment that competes heavily for attention. Even in the best situations, most signs don't get the attention you'd like.
 

2.Many people do not speak English as their first language, are not good readers, and/or are dyslexic.

What does that mean? Your visuals are more important than your words. 
 

3. Signs are meant to do one or two of these three things: generate attention, action, or give direction.
But every one of them is also capable of defining your brand, with typeface, color, imagery, headline and content. 

ADVERTISING
Bekdas Watch Company Final PRINTER  CALL Carole Lotito 201 294 7309 with issues-01
Bekdas Watch Company Final PRINTER CALL Carole Lotito 201 294 7309 with issues-01
Bekdas Watch Company Final PRINTER  CALL Carole Lotito 201 294 7309 with issues-02
Bekdas Watch Company Final PRINTER CALL Carole Lotito 201 294 7309 with issues-02
Valentines Day Draft 1.6.17-01
Valentines Day Draft 1.6.17-01
Cover ad Kallman American Quality Worldwide
Cover ad Kallman American Quality Worldwide
4 X 3 Christmas ad Cresskill UCC
4 X 3 Christmas ad Cresskill UCC
How to Write an Ad

  • First, attract attention. 

  • Then inform of your existence (name your product service).

  • Next, engage  (what problem do you solve, why are you better than the competition?)

  • Then convert (call, come in, click for more information, buy)

FLYERS
Christmas flyer
Christmas flyer
Music Amici flyer
Music Amici flyer
pumpkin flyer
pumpkin flyer
Music Amici NOV 2016 FINAL (1)-01
Music Amici NOV 2016 FINAL (1)-01
5.23 Blue dress gala-01-01
5.23 Blue dress gala-01-01
Social Media Jack Flynn Flyer with header
Social Media Jack Flynn Flyer with header
Reach for the Stars-01
Reach for the Stars-01
Dos and Don'ts of Flyers

DO use color combos that are appropriate to the subject: e.g., brights for kids, pastels for female events

DON'T use wasteful words (that don't add anything) like "Come one Come all"


DON'T make all information in the same typeface and size

DON'T draw your images by hand (unless it's something unique, like a colorful child's drawing)

 

​DO have someone review your final draft who doesn't know what you are trying to convey (the "mother-in-law test")

DO use a main visual such that a non-reader could guess what your flyer is about

MORE
Financial Services brochure
Financial Services brochure
Bergen Volunteer Ctr Annual Report
Bergen Volunteer Ctr Annual Report

Design and layout

Holiday corporate card
Holiday corporate card

Contains names of all staff

Mobile Enrollment Unit
Mobile Enrollment Unit

Designed to attract inner city parents in their own neighorhoods and at community events. Very successful!