PRINT AND MORE
SIGNAGE
THE 3 RULES OF GREAT SIGNAGE
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1.Most people scan a sign for less than a second or so.
Road signs suffer from cars driving by at hig speed...most interior signs, like trade shows and POS signs are in an environment that competes heavily for attention. Even in the best situations, most signs don't get the attention you'd like.
2.Many people do not speak English as their first language, are not good readers, and/or are dyslexic.
What does that mean? Your visuals are more important than your words.
3. Signs are meant to do one or two of these three things: generate attention, action, or give direction.
But every one of them is also capable of defining your brand, with typeface, color, imagery, headline and content.
ADVERTISING
How to Write an Ad
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First, attract attention.
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Then inform of your existence (name your product service).
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Next, engage (what problem do you solve, why are you better than the competition?)
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Then convert (call, come in, click for more information, buy)
FLYERS
Dos and Don'ts of Flyers
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DO use color combos that are appropriate to the subject: e.g., brights for kids, pastels for female events
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DON'T use wasteful words (that don't add anything) like "Come one Come all"
DON'T make all information in the same typeface and size
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DON'T draw your images by hand (unless it's something unique, like a colorful child's drawing)
​DO have someone review your final draft--someone who doesn't know what you are trying to convey (the "mother-in-law test")
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DO use a main visual such that a non-reader could guess what your flyer is about
MORE
Design and layout
Contains names of all staff
Designed to attract inner city parents in their own neighorhoods and at community events. Very successful!