Bright Sides Marketing was started by Carole Lotito, to share her advanced skills and expertise with small businesses and nonprofits for whom a full time marketing director is unaffordable or unnecessary.

She has started or re-started marketing divisions in four organizations: trade show exhibit house Metro Exhibits, multimedia conglomerate North Jersey Media Group (The Record, Herald News, northjersey.com, etc.) international trade show organizer Kallman Worldwide, and Greater Bergen Community Action, a $45M non-profit social service agency.  

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A lifelong Bergen County resident, Carole has lived or worked in Englewood Cliffs, Wood-Ridge, Hackensack, Hillsdale, River Vale, Cresskill, New Milford and Waldwick. More importantly, she has successfully executed marketing to every town in Bergen and Passaic Counties through her work with The Record, northjersey.com and Greater Bergen Community Action. 

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She rounds out her experience as global marketing manager at Whole Foods Market, healthcare (PR specialist at Pascack Valley Hospital and Innovative Communications) and as the systems manager at NBC Sports.

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Carole is the co-moderator (president) of Cresskill Congregational Church, UCC and serves as its webmaster.

 

​As a marketing director with deep, "hands-on" level skills in such critical marketing tactics as web design, writing and graphics, Bright Sides can give you the tools to get more customers. Easier than you ever thought.

 

All pricing up front, all timelines discussed. NO surprises.

 

Contact us today and let's get started to get you more business in the smartest way!