Advertising and marketing support
just for small North Jersey businesses and nonprofits
When it comes to local marketing,
we're all you need.
Senior-Level Marketing Expertise.
Stop wasting your time
trying to figure out today’s complex marketing technology.
Without the Full-Time Marketing Team.
Don't know where to start?
We will lead you through the path
Do it yourself, or do it ourselves
We're the "somebody who knows this stuff" you've been looking for
We simplify marketing for small businesses
We get your stalled marketing efforts moving
Which sound like you?
You need marketing, but not a full-time employee
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You know what you need, but there are so many confusing options out there, you don't want to make a mistake
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Marketing has gone from print (so simple!) to digital. Digital marketing is increasingly confusing and changes constantly.
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Your marketing is being handled by several different people with other company roles.
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You have an ad agency, web developer or other vendors—but no experienced marketing person managing the big picture.
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You just need one or two things done by a local affordable freelancer (U.S. based)
You want to do as much as you can yourself, but there is no "QuickStart Guide" for a business exactly like yours
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You want to mostly handle your own marketing, but you don't know...
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where to start
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how to navigate the myriad tactics and technologies like advertising, AI like chat GPT, Google, Bing, email campaigns, website, social media, direct mail, trade shows and events, presentations, graphics, etc.
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how to get the best bang for your time/money/energy buck
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how to create the smartest overall marketing strategy for your business
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You're missing revenue because your marketing plan keeps getting pushed aside.
Maybe you simply need someone who can come in, understand your business quickly, and get things started or updated.
That's where Bright Sides Marketing comes in.
We provide
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a knowledgeable audit of your marketing efforts
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a practical, strategic marketing roadmap that you can follow with or without our continuing support
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experienced, flexible marketing support
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without the salary, benefits and long-term commitment of adding a full-time senior marketing employee
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services from a single project to a full ongoing plan and all support
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fractional marketing director option: ongoing, part-time senior level leadership
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and we know the North Jersey landscape--because life isn't just digital!
When it comes to local marketing, we're all you need
Get Found
Make it easier for the right customers to find you at the ideal time
Google Business Profile
Your organization's first digital impression
We optimize your Google Business Profile so you show up stronger in local searches, look credible, and make it easy for customers to call, visit or contact you.
Local Search
So many local "solutions!" it's easy to lose time and money by making a mistake.
We identify the directories, maps and local platforms that matter most for your business, so you can get found without wasting time or money on the wrong ones.
Website SEO
A great website is useless if nobody can find it.
We figure out what actually matters for YOUR business, then give you a practical plan to help your website get found by more potential customers.
Look Professional
Give customers confidence in choosing your business
Website Design & Development
Your website has seconds to convince customers they’ve come to the right place.
Your site will look professional, explain what you do clearly, and makes it easy for customers to take the next step.
Branding
Show customers who you are before you say a word.
Separate the boys from the men with a clear, professional look and message that makes your business easier to recognize, understand and choose.
Presentations, Sell Sheets,
Brochures & Signage
Make every sales conversation easier.
We turn your message into clear, professional materials that grab attention, explain your value fast and help customers say yes.
Narrow Your Outreach
Reach the right people with the right message
Email Campaigns
Put the right message in the right hands.
We create targeted print and email campaigns designed to get noticed, generate response and bring customers back.
Social Media
Stand out wherever your customers scroll.
We create attention-getting content and help you stay visible across the social platforms that matter most to your audience.
Blogs, Videos & Newsletters
Stay top-of-mind—and give customers more reasons to choose you.
Blogs help you get found in search, videos make your message easier to understand, and newsletters keep customers engaged, informed and coming back.
Get More Customers
Reach the right people with the right message
Google/Bing Ads
Get right in front of customers who are ready to buy.
We target the searches that matter, control wasted spend, and turn paid clicks into real customer opportunities.
Social Media Ads
Stand out wherever your customers scroll.
We create attention-getting content and help you stay visible across the social platforms that matter most to your audience.
Print Ads/Signage
Stay top-of-mind—and give customers more reasons to choose you.
Blogs help you get found in search, videos make your message easier to understand, and newsletters keep customers engaged, informed and coming back.
Get the Best Return on Your Marketing Investment
Get the overall picture for your organization
Marketing Strategy
Turn Marketing Confusion Into a Clear Plan
We build a clear, practical plan around your goals, budget and customers—so you know where to focus, what to skip and what to do next.
Analytics
Get the Insights You Need for the Smartest Decision-Making
We turn your marketing data into clear answers, so you can spend more on what works and fix what doesn’t.
Analysis
Find Out What’s Really Driving Results.
We connect the dots to analyze your marketing, customers and competition to uncover what’s working, what’s missing and where your best opportunities are.
HOW WE HELP YOU
Marketing Services for Small Business and Nonprofits:
We Make Marketing Technology Easy
What we do
We handle your advertising, marketing or communications needs: from strategy, writing, graphic design, web design and web content, presentations and flipbooks to social media and more. From a single project to a full time, ongoing contract.
How can we help you?
Whether you are in Bergen County, NJ, or the Greater North Jersey area, or you prefer to work virtually, we can simplify today's marketing technology for you and get you the traffic, business and customers you are looking for.
Why we are different--and best for you?
We really understand small business and tight budgets.
We offer create websites that clients can control themselves--no more webmasters!
Here, it's a turnkey, streamlined process--your consultant is your designer. Eliminating the middleman saves time, money and energy.
You get highly experienced Marketing Director at a fraction of the cost.
Easily, quickly and affordably--even if it's your first time promoting your great business.
