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What's the importance of web content?
Everything! Delivering relevant, useful, appropriate content is what drives visitors to your website--and keeps them coming back.
SEO--Search Engine Optimization--is based largely on your web content (there are other factors, like the age of your URL).
It's what your keywords are based on.
Ultimately, it's what maximizes your chances of coming up high on SERPS (search engine results pages, like Google and Bing).
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