Here's the one phrase that shows you are an amateur, have wasted time, or are about to hear snoring:
"You probably can't see this slide, but..."
HOW TO FIX THAT: make sure every single label on every slide is at least 20 pts
When I first started at North Jersey Media Group as its first presentation writer, the Market Research Department would give me up to 30 data sets and instruct me to put them into slides.
I learned later that sales people often took everything I had prepared for them, then tossed out 90% of it in the parking lot, knowing that nobody sits through an hour sales call (every slide=2 minutes). They were too polite to tell me!
Lesson learned, I now create short PowerPoint decks of engaging slides that simplify complex concepts--often in a fun way.
Read my blog on presentations, Not Rocket Science: 3 Simple Tips to Make Even the Most Complicated Subject Presentations Take Off
(created strategy, copy, elements, design
on all presentations except where noted)
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