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What are the DOs and DONTs off flyers?

People have been creating their own flyers
for centuries! So what are the does and dont's? 

DO use engaging color combos

DO use color combos that are appropriate to the subject: e.g., brights for kids, pastels for female events

DONT use wasteful words (that don't add anything) like "Come one Come all"
DONT make all information in the same typeface and size

DONT draw your images by hand (unless it's something unique, like a colorful child's drawing)
DO use attention-grabbing headlines

DO have someone review your final draft who doesn't know what you are trying to convey (the "mother-in-law test")

DO use a main visual such that a non-reader could guess what your flyer is about

Flyers. Posters.