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With a brochure, you're putting your message in your customers' hands. They are seeing at least a piece of your message; more than an unopened email or a social media post that doesn't appear in their stream.
Going to a trade show? Bring just a few of your larger, more expensive brochures and instead hand out slim jims or smaller brochures as leave-behinds. Then send the larger brochure later.
With the airlines' exorbitant fees for overweight luggage, sending your heavier promotional pieces later is a great way to get your message on the desk of your best trade show leads, while the show--and you--are fresh in their minds.
And you don't risk ending up in the trash can in their hotel room!
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