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Situation: Attract attendees to a regional newspaper healthcare recruitment event sponsored by Monster.com.
Tactic: Change ad (based on the template that Monster.com supplied to all participating newspaper groups) that was getting a low response.
Action: We changed the headline to be more direct and more intuitive to spot in the ad layout, and made some other layout changes.
Response: The new ad brought in more attendees than any other Monster event in the country.
Having held executive positions as Director of Marketing and Communications and
Director of Advertising Marketing, Bright Sides Marketing owner Carole Lotito has
supported sales and C-level staff with creative strategies and innovative multimedia tactics.
Carole has also operated as a one-person shop, giving her valuable hands-on experience
in the latest digital, print, face-to-face and out-of-home marketing, advertising and PR. She provides a complete line of marketing services, specializing in supporting SMEs and entrepreneurs.
TECHNOLOGY + EXPERIENCE
your project will be current--and timeless.
All projects incorporate the latest advances and trends, with years of proven theory and practice behind them.
I have been both
CLIENT + VENDOR
I have spent most of my career on your side of the email. I get it.
As a former SME marketing director, I understand the role: miracle worker.
Tight deadlines, last-minute changes, multiple opinions, limited training and budget--and expected out-of-the-park results...it's part of the territory.
Like you, I thrive on it.
WRITING + GRAPHICS
capabilities, one experienced professional handles
Flexible services: from individual element creation (like a single press release) to complete project production (like an entire service launch campaign).